Squarespace SEO Services + AI Search Optimization

Before making changes, I’ll review your Squarespace website and learn about your services, audience, locations, and goals.

Your questionnaire helps me understand what makes your business different, who you help, and the kinds of inquiries you want more of. I’ll also review your existing search performance data to identify what’s working and where there’s room to improve.

I’ll research relevant search terms, keywords, and phrases based on your services, industry, audience, and location.

Then I’ll create a clear keyword focus for each of your primary website pages. Each page will have a distinct purpose that matches what potential clients are searching for and helps Google and AI search platforms understand your services.

I’ll write or update the SEO titles and descriptions for all of your primary website pages.

Each will describe the page clearly, incorporate relevant keywords naturally, and give potential clients a reason to visit. I’ll also review your sitewide title format and SEO description to make sure they accurately represent your business.

I’ll review the headings, service descriptions, and internal links on your primary pages, then make targeted updates to improve clarity, relevance, and navigation.

Your content should clearly explain what you do, who you help, where you work, and how someone can take the next step. I’ll strengthen those details and add relevant links between pages to help visitors explore your services.

If substantial new copy or additional pages would be beneficial, I’ll explain my recommendations and any optional costs before proceeding.

I’ll review how clearly your website explains your business, describes your services, and answers potential clients’ questions.

This includes opportunities for useful FAQs, more specific service information, consistent business details, and content that’s easy to read and understand.

I’ll make targeted updates and include further recommendations in your SEO strategy. The goal is to help potential clients and search platforms understand your business and expertise, supporting your visibility in Google’s AI features, ChatGPT search, and other AI search platforms.

I’ll check the SEO controls available within Squarespace, including page visibility, indexing settings, URL structure, and sitemap access.

I’ll address any potential technical issues that would prevent your pages and content from being indexed by search engines. If a page URL needs changing, I’ll set up an appropriate redirect to help visitors reach the correct page and avoid any 404 errors.

If any page URLs would benefit from being changed, I will make appropriate changes and set up redirects.

I’ll review the images on all of your primary website pages, reduce unnecessarily large files where needed, and add appropriate descriptive alt text and keyword rich filenames.

Useful images will have descriptions that reflect their content and context. Decorative images will be treated accordingly. I’ll also explain how to handle new images when you update your website.

I’ll help connect or review Google Search Console, submit your Squarespace sitemap, check indexing status, and request indexing for key pages where appropriate.

I’ll also show you where to find the search terms bringing people to your website, along with impressions, clicks, and indexing information.

You’ll know how to check your search performance and spot issues that may need attention.

*Submitting a sitemap helps Google discover your pages.

I’ll put together relevant blog topics and content opportunities based on your services and audience.

You’ll receive guidance on writing useful posts, choosing titles, organizing headings, linking to your services, and preparing images. The focus is content that answers real questions for real people.

At handoff, you’ll receive a document explaining the work completed, how to maintain it, and what to focus on next.

Your recommendations may include blog topics, additional service pages, local visibility opportunities, and ways to track progress.

In the end, you’ll have a plan specific to your business and a website set up with a strong SEO foundation to support your long-term success.